Online Video Marketing:
Online video is taking content marketing by storm. Video is all over the internet. From youtube, to facebook, to websites, and everything in between, online video is consuming the consumer. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic. In the past three years we have watched the rapid integration of video within social media, mobile devices, websites, and blogs. The craziest part about this is that it's just the beginning. Online video marketing, product promotions, viral videos, e-learning modules, these are just a few areas in which businesses can capitalize on internet video.
SDARR Studios writes and produces video content for online marketing and promotions. Our staff of video talent, voice-over artists, content writers, videographers, and SEO specialists, will not only write and produce your video for you but they will assist with the content distribution efforts as well. As effective as online videos can be, they are useless if they are not being distributed to the proper channels. Video SEO is the process of taking a finished video, distributing it to the proper channels, and essentially getting the word out across the world wide web so that it can be seen by the masses. Optimizing a video for search is not something that's accomplished overnight. Like anything built with quality craftsmanship, Video SEO takes time, precision, and a well thought out strategy. Once this strategy is implemented, a video optimized for search becomes a strategic partner for any business.
By optimizing a video for search, you are increasing your chances of being found on a search engine. Imagine if you sold your own wine (on a very small scale), now imagine if you could have a video advertisement for that wine on page one of google right next to a Robert Mondavi paid advertisement. The traffic you would get just from being associated with that advertisement through page rank would make the small investment in your video and SEO campaign well worth it. Consumers are searching the web everyday, you know this, I know this, you do this, I do this…. it's inevitable that consumers search the web for the best products, the best deals, and the best experience. Video optimized for search engines (SEO) will get you the online traffic your business needs.
So what type of video can you optimize for search? Any video! You can optimize your children's soccer game if you wanted. These days though, cell phone videos and handy cams no longer cut it. Consumers are savvy, they have standards, and if the videos you are optimizing for search shake like the Blair Witch project and the audio sounds like you recorded it in a tunnel… good luck retaining views. You see, if your going to optimize your video and make the effort to get in front of your audience… then what's the point if they only watch the first five seconds, only to be turned off by poor audio quality,and a dimly lit subject. Make sure your video has quality lighting, crisp audio, and that your content is relevant to your audience. You want to retain views, you want your viewers to watch your videos in their entirety…. google recognizes this and if you can captivate your viewers for the full duration of the video… google will reward you!
Now you get it, now you see the value of online video (hopefully) and what it can do for your business. Not everyone is tech savvy, and not everyone wants to get in front of a camera and promote their products and services and/or their business… so how can you get it and how much does it cost? Like anything, video production can be cheap, and it can be really expensive. SDARR Studios produces very affordable online video content mostly for small businesses. You won't see our credits rolling after your favorite movie, you won't see us on the set of a Budweiser Superbowl half time commercial….. no, but you will see us at the local brewery, working with a local brewer, creating content that promotes his micro brewery and optimizing his videos for search so that he can be discovered online amid the large breweries that his advertising dollars could otherwise not compete with.
Lets talk dollars. Our videos typically range from $150 dollars to $275 dollars depending on the details. If you take into consideration the cost of a print ad, radio campaign, mailing campaign, television advertisement, billboard advertisement, or any other form of print/graphic media… this cost is extremely inexpensive. In fact, think about this. All the items I just mentioned are typically ran on a schedule, they are campaigns, you pay for them to run for a period of time and then they are gone until you revive that advertising campaign. Online video will sit in cyberspace forever! FOREVER!
Not only will it forever be on the servers and social timelines that you imbed it, but it can be reused as often as you see fit. You can post and repost this video to gain maximum exposure and generate continuous traffic year round. It's easily the most cost effective way to advertise your business as of this writing. Now that is my opinion, so take it with a grain of salt… but if you think about it long enough you might just agree with me.
Video optimized for search sounds amazing (this is what your thinking), but how can I maximize my investment (this is also what your thinking)? And how can I optimize my video?
Well, reader… I will share with you a few ways and then I will proceed to discuss how SDARR Studios will assist you with your video optimization campaign. Most small businesses (and large) are using social media… so, once your video is produced you will want to post it into all of your social timelines for your followers to discover. After that, depending on the content and how relevant it is for reposting… you can always repost every quarter or as often as you find adequate… just don't annoy your audience by over posting. From here the video can be optimized by many variables, user driven "Likes", "Views", duration of views, "shares", and back links.… those are some of the more common ways that video becomes optimized. Those would be considered organic, user driven optimization. Google sees that viewers are liking, sharing, and linking back to your video and they reward you for that… that reward is ranking your video higher in the search results.
How does SDARR Studios assist small businesses with their optimization efforts, and what does it cost? Good question! Producing affordable online marketing and promotional videos for business is really only half of the service we offer. In addition to the production of your video we will provide you with the most basic guidelines for optimizing your video for search (see above). Beyond that however, the optimization campaign becomes much more involved. It can take months to gain page one rankings on google. No single effort is guaranteed and google is constantly changing it's requrements. Some of the information I have provided today may be outdated tomorrow. It is our job here to stay on top of this ever changing guideline so that we can provide the best possible solutions for affordable optimization. Our search engine optimization efforts are driven by a month to month effort. Our month to month plans are dependent on the target area, target keywords, and difficulty level of market penetration.
Hopefully this page has informed you as a reader to the most basic concepts behind online video marketing, and hopefully it really opened your eyes to the potential business that optimizing your videos can attract for you. Like I mentioned in the second paragraph… an optimized video is like a strategic business partner, once this video is out on the world wide web, it will always be accessible from some point or another unless it's removed… although, I'm not sure anything is ever really removed… but I'll save that for another discussion. If you enjoyed this read, let me know…. if not, let me know, if you have questions, comments or concerns then please feel free to email me.
You can view this article from our website at this link - http://goo.gl/JfK9ZJ
Cheers,
Krey Kavelli
SDARR Studios
www.sdarrstudios.com
